Ms. Roberts is a result orientated marketing and communications professional bringing more than 20 years’ experience in both the private and public sector. She began her career as a partner at a boutique marketing and communications agency. She has worked with global companies including Microsoft, Shell, and Swissair.
Ms. Roberts worked for Bay of Fundy Tourism where she led the global marketing and communications strategy for Bay of Fundy in the New7Wonders of Nature Campaign, that landed a spot as a global finalist. She also worked as a consultant for Hill & Knowlton Canada for the launch of Coca-Cola’s activation program for the 2010 Olympic Torch Relay in Halifax.
As a community volunteer, she chaired the World Youth Sailing Wine Festival Fundraiser, was the VIP Coordinator for the 2003 IIHF Junior Hockey Championships, was a past member of the Halifax Chamber of Commerce Marketing and Communications committee and currently serves as a board member at Sail Nova Scotia.